Web Design & Creative Assets

Client: Global Venture Catalyst
Year: 2020

The Goal

Design an informational website to promote a global platform connecting top technology-driven undergraduates and MBA students from leading universities worldwide, supporting their pursuit of innovation projects, ventures, and corporate opportunities.

Homepage Design Progression

The homepage design evolved rapidly over a week, leveraging Wix for its quick customization capabilities to meet a tight deadline. Initial drafts focused on a clean, modern layout to immediately engage users and clearly convey the platform's mission. I prioritized intuitive navigation and bold visuals to highlight the opportunities and global connections available to students, ensuring the design was polished, professional, and aligned with the brand's vision.

Program Page Progression

The Programs page design emphasized clear, structured information to showcase various opportunities and pathways available to students. Using Wix, I created visually distinct sections for each program, balancing text with imagery to maintain engagement while conveying detailed information. The design process focused on readability and user flow, guiding visitors seamlessly through program descriptions and calls-to-action. The result was an accessible, inviting layout that reflected the platform’s dedication to supporting student innovation and professional growth.

Marketing Materials

I developed a suite of targeted marketing flyers to address key audiences, each with a tailored design and messaging approach:

Student Flyer: Focused on highlighting unique benefits for students, such as networking, career-building opportunities, and access to
cutting-edge innovation projects. The design was vibrant and student-friendly, featuring testimonials and clear steps to join the platform.
University Flyer: Created to engage academic institutions, this flyer emphasized collaboration, the platform's academic network, and benefits for university partners in supporting student success. A professional layout showcased partnership opportunities and institutional impact.
Sponsor Flyer: Designed to attract potential sponsors, this flyer outlined sponsorship advantages, brand visibility, and access to top talent. A sleek, polished look reinforced credibility, focusing on ROI, brand alignment, and long-term value.
General Innovation Flyer: Aimed at a broad audience, this flyer highlighted the platform’s role in advancing innovation and connecting talent globally. With dynamic visuals and concise messaging, it conveyed the platform’s mission, impact, and growth potential, inspiring interest and engagement.