Efrat Kaptsan, Digital Designer
Web Design
Customer & Case Study Innovation
Company: Aqua Security
Year: 2024
This project updated the design of the company's Customer and Case Study pages for a more modern, user-friendly experience. It involved collaborative brainstorming with designers and developers, followed by wireframing to optimize layout and user flow. The final design improves usability, highlights customer success stories, and aligns with the company’s brand.
Brainstorming/Wire-framing
Began by holding several brainstorming sessions, where designers and developers shared ideas, referenced existing websites, and discussed best practices. This collaborative process helped us gather inspiration from a variety of sources, ultimately shaping our approach to the new layouts. With these insights, we created multiple wireframes exploring different structural options, ensuring we balanced clarity, accessibility, and visual appeal before moving forward.
Final Design
The final Customer and Case Study webpages present a cleaner, more modern aesthetic that aligns with the company’s visual identity. They highlight customer success stories with engaging imagery and concise content, making it easier for visitors to quickly grasp key insights. Intuitive navigation and a balanced layout ensure that users can explore customer stories effortlessly, resulting in an overall experience that feels both informative and visually appealing.
The Goal
Creating a more modern and visually cohesive experience. By refining the layout, optimizing the navigation, and enhancing the overall aesthetic, the redesign aimed to elevate usability and showcase customer success stories in a compelling, accessible way. This effort focused on aligning the pages with the company’s brand identity while delivering a polished and engaging user experience.